For Milan Design Week, United Colors of Benetton is opening a new pop-store at via Capelli 1, near the Gae Aulenti area, one of Milan’s most dynamic destinations, and we’re presenting a preview of the Benetton Home Collection.

Inside the space, new household items interact seamlessly with items from the fashion collection, emphasizing the stylistic themes of SS23, Fruit of Desire.
Pop and colorful apple, cherry and pear prints take over the kitchen, bathroom and sleeping area, landing on plates, cups, aprons, tablecloths and placemats, bathrobes, towels, blankets, pillows and bed linens.
Benetton’s style thus transforms every room into a lively place full of energy, where individuals and families can feel free to express themselves.

During Milan Design Week, Benetton’s Home Collection will be on sale in the pop-up store at via Capelli 1. And beginning in May, the new Home Collection will also be available online at and in 25 United Colors of Benetton stores around the world, including Paris, London, Berlin, Lisbon, Istanbul, Vienna and Venice.

The pop-up store in Milan will remain open from 18 April to 15 June.