BENETTON FORMULA
THE ESSENCE OF COLOR IN MOTION

Ready, set... go! Born from the adrenaline of the racetrack, the Benetton Formula capsule collection celebrates thirty years since the brand’s Formula 1 world titles and tells the story of the encounter between sporting spirit and contemporary design.

The Benetton Formula collection turns speed into style and color into a distinctive signature, capturing the thrill of single-seater racing and placing the wearer center stage.

It’s a versatile, unisex line featuring: a blue bomber jacket with the yellow Benetton Formula logo, an expression of determination; a sand-colored worker shirt with a “The New Kids on the Block” patch; and T-shirts and a sweatshirt – in white or black – featuring the iconic green single-seater, a symbol of speed and challenges on the track.

The capsule is available in Benetton flagship stores in Treviso, Milan and Rome, in major international stores in London, Paris, Barcelona, Madrid, Munich and Frankfurt, and online at benetton.com.