JEAN'S

A summer collection with an authentic feel that evokes the warmth and spirit of the Wild West: with Summer ’26, Jean’s West captures a free, spontaneous and contemporary summer through references to Western aesthetics and looks with a touch of country romance.

Denim takes centre stage, enriched with crochet details that enhance its refined, feminine aesthetic, giving life to a collection that unfolds through two complementary themes.

On the one hand, embroidered denim conveys a more romantic vision, with Bermuda shorts and matching waistcoats in a light wash; on the other, a more assertive and authentic attitude emerges, featuring shirts with crochet details, dresses, cotton tops and T-shirts with embroidered logos.

Dark-wash denim, on the other hand, introduces a more minimalist and versatile approach, available as feminine shorts and classic men’s Bermuda shorts, to be paired with men’s T-shirts featuring iconic prints with a vintage feel.

Born from the meeting of tradition and contemporary vision, Jean’s West emerges: a collection that draws on the mythology of the Far West and reshapes it with refreshed silhouettes, authentic details and materials that tell timeless stories.

At the heart of the collection is denim. A return to the origins, where this fabric confirms itself as an essential piece of the everyday wardrobe, capable of telling stories through every detail.

A distinctive sign of the brand, the iconic logo featuring three horses is renewed with a contemporary design. Present on the back label of trousers and as a print on T-shirts and sweatshirts, it becomes a narrative and identity-defining element of the collection.

Denim is offered in three washes achieved through extended stone-washed treatments, which give the fabrics a lived-in character and an authentic texture.

From this balance between past and present comes a collection of trousers — bootcut, regular and carpenter for men; wide, bootcut and cropped with turn-up for women.

Outerwear includes two jackets with a vintage look and a long denim rinse trench coat, conceived as a transversal piece. Shirts resurface as an identity element: yarn-dyed check for men and bandana-print viscose with a knot detail for women. T-shirts and sweatshirts feature Western-inspired graphics reinterpreted in a contemporary key, while canvas sets expand the offer, maintaining a functional and authentic aesthetic.

Accessories complete the proposal, rendering the Jean’s West universe immediately recognizable. A reference to the traditional Western wardrobe, reinterpreted through functional and carefully crafted details.

Discover the collection, now available online and in selected stores.

Benetton Rugby players Lorenzo Cannone, Alessandro Izekor and Tommaso Menoncello bring their own style to the key pieces of the new Jean’s West collection.

Jean’s West was founded in 1974 and stands as one of the pillars of Italian denim - a brand that built its identity by evoking the Far West, the world of early Western films and icons such as John Wayne and Gary Cooper.
From the beginning, it has distinguished itself with a style rooted in independence and individualism, showcased through groundbreaking advertising campaigns celebrating jeans in their most authentic form. Denim becomes the ultimate protagonist, thanks to the famous 5- and 10-year “aged” washes and extended stone-wash treatments that create genuinely vintage effects. From these roots emerges the new SS26 collection, reinterpreting Western aesthetics in a contemporary key.