ANDREA INCONTRI IS THE NEW
BENETTON CREATIVE DIRECTOR
Big news at Benetton: Andrea Incontri is the new Creative Director for the Women’s, Men’s and Kids’ Collections.
“We take great pride in the fact that Andrea Incontri is joining the large Benetton ‘family’,” says Massimo Renon, chief executive officer of Benetton Group, “because in him we have recognized the will, enthusiasm and research that will enable exceeding the goals that characterized the birth and history of our brand. Benetton is an industrial and creative enterprise that has contributed to increasing sensitivity towards fashion and raising awareness about many of the social issues facing Italy over the last 50 years. Incontri’s arrival will bring new energy to a success story, one of a company and brand that wish to make a generational change and guide Italian industry in these years in which a redefinition of the social role of fashion and clothing appears urgent,” concludes Renon.
Thanks to his Architecture studies and creative experience – expressed both through his own brand and through the creative direction other brands – Incontri showed his across-the-board skills in fashion creativity, encompassing the role of designer and design engineer. Summoned to interpret Benetton’s DNA and transport through a story by recounting the complexities of today’s world, the new Creative Director has expressed great enthusiasm about this new adventure.
“I am very honored to join Benetton,” says Incontri. “It is a company, a brand, a creative and product philosophy whose story has great meaning both to my personal and professional training and to the history of Italy as a whole, and not just in the fields of industry and fashion,” continues Incontri. “I’ve accepted emphatically because it allows me to participate in a project of values that involves not only clothing, but a wide range of cultural issues concerning the variable aspects of modern humanism.”
After having directed the new marketing campaign to advertise the Fall Winter 2022-20223 Collection, Andrea Incontri will make his official debut at the helm of United Colors of Benetton with the Summer 2023 Collection, the first designed by him, which will be unveiled during Milan Fashion Week.